When Barbie learned what a gynecologist was, so did many other people, according to new study

A study has found that the movie ‘Barbie’ released in 2023 had an impact on online search interest in gynecology. The study analyzed search queries related to gynecologic care and found a significant increase in searches for terms like ‘gynecologist’ and ‘gynecology’ following the film’s release. References in popular culture have been known to influence health behaviors, such as increasing colonoscopies or genetic testing. While the study suggests that the movie may raise awareness and spark curiosity, it is unclear if it will lead to more gynecologic appointments. The researchers believe that cultural references can make these topics less intimidating and promote public health literacy.